Dear Mineplex Staff, At current, it is evident that the Mineplex server is in a post-maturity state of decline. There are several reasons for such, which I will outline in further detail below. Before I do, I would like to introduce myself. My name is Lchogies, and I first started playing Mineplex in 2013. I saw the server grow, and then decline to what it is now. I have been a trainee twice since 2013, enjoying my time as part of the staff team both times. However, it is clear that the server has changed. Now as a senior student, I see that Mineplex is not in a good way. What is Mineplex doing wrong you may ask? Well, here me out. Firstly, there is a lack of innovative games on the server, that new players will become hooked too. Mineplex’s rival -snip- has gone about increasing their player base effectively, offering lag-free gameplay for a large quantity of games. Moreover, their heavily refined anti-cheat system reduces exploitation to a vast extent. Innovative games with fun gameplay such as bed wars and blitz survival games have taken a massive chunk out of Mineplex’s market share. The most popular game on -snip-, Skyblock, was not an original idea, and with some tweaking to improve gameplay, could take off if implemented effectively on Mineplex. Lastly, why don’t you try to get some insights into the -snip- staff team? Maybe you could try to poach ex-staff, or offer a big salary to their current leader. If Mineplex creates just one fun game that the community enjoy, I have no doubt your popularity will once again sore astronomically. Secondly, Mineplex’s ranks/donations no longer hold the same value as they once did. The introduction of the EULA in 2014 and the removal of rank being required to achieve trainee in 2017 are two key reasons for this. Moreover, the low prices being charge create little to no sense of value/want within the mind of a potential customer. I remember playing in 2014, how badly I wanted ultra, and the things I did to get my parents to buy me it. But now however, this internal customer drive has almost vanished, due to the diminished importance of ranks in regards to gameplay and the achievement of staff. Personally, I believe increasing the prices of the ranks will increase sales. This may sound counter-intuitive, however the Veblen effect is sure to result in higher revenue, as well as potentially higher sales. Moreover, if changing prices doesn’t work, they can always be reduced with ease once again. Also, if Mineplex is cash strapped, why don’t you consider equity finance? You could use crowdfunding to help crow, and give investors a return based off of success. Thirdly, I have seen little to no marketing material for Mineplex over the past three years on any median at all. As a result, few new players come to the server, many gravitating to -snip- instead, due to greater levels of marketing and YouTuber endorsements. If Mineplex wants to increase their Minecraft Java server market share, it would be advisable to consider endorsing YouTubers to play on the server (as done previously with Jordan Maron and Parker Coppins). If you pay a YouTuber to play ‘The Bridges’ for example, a large number of individuals will see this game on said YouTubers channel, and as a result, will gravitate to the Mineplex server. Also, the Facebook post/page boosting system is a very easy way to generate new/renew existing customers interest. The Mineplex page has a following of 300,000 on Facebook, which, if utilised to its fullest extent, could bring back what Mineplex once had. I hope my analysis can be put to good use. If I had more specific figures related to player count, rank sales, application numbers etc I would be able to provide greater analysis, however I obviously do not possess these figures at current. I would appreciate a response from you, as I did spend a vast amount of time researching this topic, in order to best assist Mineplex overall. Please don't hesitate to respond to me and let me know how things are progressing, I am happy to help out more if need be. Cheers.