Yesterday, I logged on to Mineplex and saw that there were only 400 players online. Today I logged on, and there were only around 250 players. Seeing this server go from 40,000 players to 250 players made me wonder deeply why and how this server declined so much. One factor I believe led to the dramatic downfall of this server was the lack of content creators. At its peak, Mineplex had very respected content creators making videos on the server. Some examples include CaptainSparklez, DanTDM, ParkerGames, Stampylonghead, etc. Servers like hypixel have tons of content creators ranging from very small to very big YouTubers and it has helped out the server enormously. Therefore, Mineplex should be very focused on bringing in new content creators. You can try to push out new updates and games all you want but without someone with a platform exposing the server to the rest of the Minecraft community, this server is never going to grow substantially. It's been over 4 years since I saw a mineplex video on my youtube homepage and even If I search some up they are all from years ago and the recent ones barely get any views. It's been years since I even saw a youtube rank on the server. I don't think it's possible to get very big YouTubers to come over quite yet but this server has to start somewhere, and it should encourage content creation a lot more before the server completely dies out.